Training Data
Parag Agrawal: human click data is a bug, and agent search needs its own economics
Parallel is building web search for agents on the bet that agents will search a thousand times more than humans ever did, and that the ranking signal Google was built on is the wrong one. "Our view at Parallel is that human click data is a bug, and agent doing work with search should rely on agent feedback, not human feedback." The company skipped the day-one full index by launching a search agent that crawls at query time, trading latency for coverage while the index grew, then attacked latency last and shipped a product that cuts a three second budget to 200 milliseconds. Agrawal is also trying to fix publisher payments with Shapley values, estimating a source's worth by how much extra compute it would take to recover the quality lost without it, and he puts meaningful payouts to a wide range of content owners twelve to twenty four months out. Parallel is now a search and grounding provider for Google Cloud's enterprise agent APIs, sitting alongside Google search as an option.
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